Blog
Getting a small business online, without the jargon.
Short, practical pieces about the decisions that actually come up: what belongs on a homepage, when your own web address starts to matter, and how to change your site without being afraid of it.

How to describe your business so you get the right site
The few sentences you type at the start decide most of what gets built. Here is what to put in them, and what you can safely leave out.

What a small business homepage actually needs
Most homepages fail in the first five seconds, and not for the reasons people worry about. Here is the short list of what has to be there.

Change your mind as often as you like
The reason most small business sites never improve is fear of breaking them. Two things remove that fear, and both of them are on by default.

Taking enquiries without drowning in spam
A contact form is not just a polite alternative to publishing your email address. It is the difference between a manageable inbox and an unusable one.

Your own web address, and when it starts to matter
Every site starts with a free address that works straight away. Here is how to tell when it is time to buy your own name, and how to choose one.

Build free, pay to publish: what that actually means
You can build a whole site, change it as much as you like and look at the result without paying anything. Here is exactly where the line sits.
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